Print and digital advertising both have compelling advantages that complement each other perfectly. While many business owners choose one method instead of the other, research has shown that pairing these two strategies together is one of the best ways to target an ideal local audience. Let’s take a look at how you can attract new customers by combining the power of print media with modern digital solutions:
THE PRINT & DIGITAL EXPERIENCE
Advertising campaigns can be up to three times more powerful when print and digital media components are combined in a marketing strategy.1 Each format creates a unique experience for every consumer who comes across your ad. Print media activates the senses of readers, such as sight, smell and touch. This creates a memorable experience and ultimately improves the chances of them stopping by or giving you a call. On the flip side, digital ad campaigns are a great way to reach more customers on multiple platforms, while keeping a targeted approach geared to local customers in your area. By mixing print and digital media in your marketing efforts, you’ll reach an impactful audience and stay top-of-mind in the community.
REPETITION IS KEY
Pairing print and digital advertising in your marketing campaign not only expands your audience, but it also increases the chances of consumers making a meaningful connection with your business.2 For example, a consumer may not act upon a print or digital ad alone, no matter how effective your messaging is, but if they see your brand online and in a local magazine, they’re more likely to become a paying customer in the future. Adding multiple touchpoints to your campaign adds validity and trust to your overall brand. This consistency and repetition boosts the audience’s memory capabilities and often leads to improved results throughout a marketing campaign.
Sources:
www.jpimedialocal.co.uk/articles/step-3-become-top-choice/print-digital-media-advertising
By Jo Peek, Expert Contributor
