Building a successful business is a huge undertaking but a rewarding challenge for entrepreneurs. Many of our advertisers know what it’s like to work long nights and weekends to make it as small business owners. We want to position you for success so you can continue supporting your family, friends, and community. Let’s look at three of the key ingredients to small business growth:
CONSISTENT BRANDING
It goes without saying that branding your business to potential customers is important for new and sustainable growth. Print and digital advertising are both fantastic ways to connect with potential customers in our area, and they pair together nicely to create a dynamic marketing approach. Find a mix that works for your business and start spreading the good word across multiple targeted platforms.
Sponsoring industry-specific content is one of the best ways to create brand recognition and become the go-to source in your industry. With our local magazines, our readers have the opportunity to learn valuable insights every month from our Expert Contributors. These are doctors, real estate professionals, home repair experts and many more. Become the local voice of your industry by branding your business through original content and watch your business grow in the community.
STRONG VALUES
Small businesses are so important to the communities we serve. As a small business owner, you’re not just a storefront, you’re the backbone of the local economy and make up a huge part of each town’s unique and special charm. Leverage your value as a small business owner and situate yourself as the best alternative to supporting big box stores and national chains. Lean into your small business identity and show the neighborhood how your values differ from the competition. Customers are always eager to support the establishments that are making a difference in our community.
COMMUNITY ENGAGEMENT
Become an active leader in the community to build rapport and trust with those who call your neighborhood home. Attend networking events, join the local chamber of commerce, or set up a dinner with other small business owners in the area. It’s a fantastic way to meet new people who could have new and innovative solutions to share that’ll fuel your future growth. You might even meet your next customer!
Are you interested in becoming a sponsor or Expert Contributor in our local publication? Contact Jo Peek to learn more about branding your business in the community.
Source cited: uschamber.com
By Jo Peek, Expert Contributor
